Mark Albion’s Parable: The Good Life

As you consider starting your own business, you need to consider what your end game will be. Do you want to be a high roller in the high stakes of big business? Do you want to take on something new and exciting technology. Or, do you just want to do just enough so that you can live what most people consider, the good life.

Watch this video by Mark Albion and his parable about the “The Good Life.” It just might change the way you see your startup business.

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Mac 19 font combinations: text and header

As an entrepreneur and business start-up we all begin somewhere.

I am on my second book (and a a third and fourth in the wings) and am in the editing stages now and I am starting to consider how my book will look to others, and in this case, how my fonts will look in the book’s interior. A readability issue: How does my text look to the reader?

How essential are fonts to your readers? Very. Read this article A Comparison of Popular Online Fonts: Which is Best and When? to see how crucial your fonts are to your readers. With most graphic artists there are always the titled blog post called “Great pairs” referring to pairs of fonts that go well together, like FontShop’s blog.

I found a quick link to a quick article that as a novice to fonts it broke fonts down so even I can choose between a few choices. The article 19 top fonts in 19 top combinations (and 19 top fonts from graphic artists around the web) is a first start for those that need to buy a clue from their local graphic artist. But better yet, I’m a better informed customer to a future graphic artist now.

Here’s his list with headline first and text being second and I have indicated in bold which ones are default loaded on the Mac OS:

  1. Helvetica / Garamond
  2. Caslon (Big Caslon) / Univers
  3. Frutiger / Minion
  4. Futura / Bodoni
  5. Garamond / Futura
  6. Gill Sans / Caslon
  7. Minion / Gill Sans
  8. Univers / Caslon
  9. Bodoni / Futura
  10. Myriad / Minion
  11. Avenir / Warnock
  12. Caslon / Franklin Gothic (Franklin Gothic Book)
  13. FF Din / Baskerville
  14. Trade Gothic / Clarendon
  15. Baskerville / Univers
  16. Akzidenz Grotesk / Garamond
  17. Clarendon / Trade Gothic
  18. Franklin Gothic / Baskerville
  19. Warnock / Univers

As I was going over my first book I actually chose #1 above without realizing it, but I see what the author means now. In my second book I stayed with Garamond for text and switched to Gill Sans for headers.

But the one thing that would be helpful is if Doug actually took his comment “I could have picked Baskerville, Caslon, Garamond, or Minion, etc. (all serif typefaces) to go with Futura (a sans serif typeface)” and for us newbies he could have expanded upon this some more. Note to Doug, we just don’t have the “eye” for this stuff! If you do add to this, I’ll put your name in my upcoming book as helping me out. :-)

Mac OS Mavericks shows around 320+ fonts installed (I have purchased just a few for my own use, but have stuck with what is default).

Anyone with any different ideas or comments?

Update: Here are some sites to find fonts:

Update 1: Here is another source of font combinations, if you like a certain pair.

The glass is half full, the glass is half empty, but ….

As I was thinking this morning, I began with just a short view of this issue, but as you begin to empty your mind with brainstorming idea, the post took on a life of it’s own as I began to think of others. When you think of the familiar saying “The glass is either half full or half empty” describing either an optimist or a pessimist, when you pause and look at it more closely you find that there are opportunities than you originally saw:

  • Optimist – The glass is half full
  • Pessimist – The glass is half empty

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Marketing imperfection increases sales and reduces waste

Having read years ago about a restaurant that was having a bad “table” that no one wanted to sit at for their meal, the restaurant decided to change how their customers viewed that one table near the front door and market it specifically to attract a small demographic of their current clientele.

But it’s not just a restaurant’s table, it’s also other aspects of one’s business: product seconds, defectives, etc. Here is what one industry market leader did to change the view of their customer toward imperfect products.

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New book coming out: “Bible Secrets for Startups and Entrepreneurs.”

I have been on a tear these last few months on a new project, a new book. It’s titled “Bible Secrets for Startups and Entrepreneurs” that is meant for Christians, Jews, and anyone that is interested in what the Bible has to say about business.

All of us need a purpose, a path, to which we need to focus our time and energy on, and when we don’t have it, we feel lost. Last fall I met with a few individuals and they all said that I and a “deer in the headlights” look about me. I sort had an idea of what to do, but had lost my direction. That is, until.

Until I met someone that because of our similar backgrounds we were able to see some issues that needed to be addressed.

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When is great advice really great advice?

I was recently at some very active training with a high performance level individual, meaning, he is VERY well known in his area of expertise. Dale Comstock: American Badass. Nationally known. He told us what he wanted us to do, then he showed us or demonstrated what he wanted us to do. But in all reality, these two steps were only half the problem.

While he was giving good advice, I did not take a small portion of what to change because of previous training I had had, i.e. he did not give me a good enough reason to change. However, I did listen and learn from him what he taught.

But what was the problem?

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Business failure = stinking at both your craft and your business

There are generally two ways that you fail at business and both of those reasons rely upon you, your thoughts, and most importantly, your actions. Winston Churchill said it best about business:

Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.

So let’s take a quick look at the two areas that create a business or create a failure. But the main focus is having a health horse that pulls the wagon of your family’s life.

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